Homo ludens
To break the stereotype that games lead to degradation, Adrenaline Game Fuel decided to use science to demonstrate that gaming is an element of evolution that helps us explore the world, learn, and develop.
In collaboration with anthropologists, we created an evolutionary model of a gaming human and installed it at the Darwin Museum. To ensure that everyone could see it, we labeled the exhibit with an Adrenaline Rush Game Fuel AR tag.
Commitments : Team Leadership, Ideation and Conceptualisation,
Stakeholder Communication, Cross-functional Collaboration, Art Direction
Client: Adrenaline Rush
Year: 2019