Game Changers manifesto
Adrenaline Rush has announced the creation of the Game Changers movement, aimed at combating stereotypes and unwarranted prejudices against gamers.
The brand presented its appeal to the gaming community of Russia in a manifesto published on the official YouTube channel of the movement."
March against stereotypes
"Alongside the TaGs Filipin streamers, we organized a protest march against stereotypes in Counter-Strike, where instead of shooting each other, players were breaking stereotypes."
Commitments : Team Leadership, Ideation and Conceptualisation,
Stakeholder Communication, Cross-functional Collaboration, Art Direction
Client: Adrenaline Rush
Year: 2018