Kaspersky EARTH 2050

Together with Kaspersky Lab, we have launched a large-scale interactive project on the future of our planet and the ever-changing role of technologies in people’s life. When designing earth.2050 we aspired to create a tool able to help us understand what the future will be like and prepare for it.

Where is it written that one should only care about big things?”

David Brin is an American scientist and author of science fiction. He has won the Hugo, Locus, Campbell, and Nebula Awards. His novel The Postman was adapted into a 1997 feature film starring Kevin Costner.

In 2018 David Brin became a part of the project the Earth 2050 as an author of the content. Everyone can read his predictions, stories, forecasts, and ideas can even watch them through VR, go down the streets of cities in 360-panoramas as you do it on Google Streetview, or even interact with some inventions.

 
 

Making the content

The project has been launched with a few cities but in the following years, the number of locations, predictions, and articles tripled. And it still rising.

Commitments: Stories, Art Direction, Environment Concept

Client: Kaspersky Lab

Year: 2017

Read more: Ads of the World

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