Smart projecting

Together with the ideological leader of the Russian market of residential real estate LEGENDA Intelligent Development, we launched a new campaign based on mini-series.

By showing simple everyday scenes with the heroes of the series – staff engineers of the company – we tell the product creation story, revealing true «problems» and needs of the modern and progressive middle class. The campaign is to be launched via a wide range of channels: TV, Internet, radio, outdoor advertising, and a complete set of digital tools.